Tech Spotlight

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Oct 22 2008

Apple Counter Punches Microsoft’s I’m A PC Ads

Published by techspotlight at 12:05 am under Apple Edit This

The hunt for more market share in the Operating System territory continues with the release of new Apple Mac commercials, in a direct response to Microsoft’s latest I’m A PC advertisements, and basically a slap at the whole campaign of Microsoft.

Some have claimed that the Apple switcher ads have brought a negative light on Windows Vista very effectively.  While I sort of agree with this, it was Microsoft’s lack of advertising during the launch of Vista and an ineffective campaign to target the highlights of using the new OS.  Many users still to this day just aren’t aware how good Windows Vista is, and these Apple commercials sure hasn’t helped them.

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